2016 economic downturn LED industry LED switching power supply enterprise's self optimization is the key

Entered in 2016, the world economy is at a low ebb, as a new industry, the LED industry has also been a great impact. Most industry insiders believe that the winter season in the LED industry is coming. But I think the situation is not serious. LED lighting industry in China after many years of rapid development, from the initial period of profits to low profit era, and then to the era of transformation and upgrading, all the way, the industry situation and the pattern of changes have taken place. The current downturn in the LED industry environment, each led enterprises should find its own position, to find suitable for their own development pattern and area, and strive to improve product added value, to develop their own "blue ocean." Of course, to improve the value-added products can not be achieved overnight, but requires careful research and development and long-term business investment, which requires a psychological preparation.

Under the new situation, LED lighting market demand suffered saturation, the integration of industry resources and mergers and acquisitions have been undergoing tremendous. In the "wolf" of the moment, how to better meet the current plight of the future, it has become the focus of many enterprises think. LED enterprises have at least the following points to do:

1, adhere to independent innovation, research and development of differentiated products. In the current LED product profit of the moment, the use of innovation, in the premise of ensuring product quality, and strive to provide customers with differentiated products and services. In addition, enterprise innovation is not only refers to the technological innovation and product innovation, but also should include the business model, the concept of innovation.

2, identify their own positioning, improve product added value. In the era of meager profit, and homogeneity, low technology content of products, in the market circulation often closely associated with the low, so income does not increase profits become many small and medium enterprises of a true portrayal.

3, quality is the key. Take the LED power plant as an example, the majority of small enterprises in the technology is not mature, lack of quality, and the regular switching power supply plant in the process of not accounted for the reasons for customer churn. In the future market competition, the overall strength and brand awareness will become the main decisive weight. Operate from a strategically advantageous position in the global field of vision, the enterprise shall strengthen brand awareness, adhere to brand building, establish a good brand image.

In the future, with the continuous advancement of the industry consolidation mergers and acquisitions tide, industry concentration will be further improved, leading enterprise technology advantages and scale advantages will become even more prominent. In the LED lighting industry transformation and upgrading of the road, companies may wish to insist on "first based on stability and development" for "city" and moving, according to changes in the market to continue to adjust its development strategy, in order to "troubled times" in the steady development.